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  • MOOC 
    Quantitative Research

    Quantitative Research

    In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey. Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program.

    Subjects:
    Marketing and Statistics and Research Methods
    Keywords:
    Quantitative research Marketing research
    Resource Type:
    MOOC
     
  • MOOC 
    Data Collection: Online, Telephone and Face-to-face

    Data Collection: Online, Telephone and Face-to-face

    reviews a range of survey data collection methods that are both interview-based (face-to-face and telephone) and self-administered (paper questionnaires that are mailed and those that are implemented online, i.e. as web surveys).

    Subjects:
    Statistics and Research Methods
    Keywords:
    Qualitative research Quantitative research Social sciences -- Research -- Methodology
    Resource Type:
    MOOC